About Us:

We're a fast-growing construction technology company transforming how Owners and General Contractors streamline operation & risk management on construction sites, impacting the life of +1M construction workers in one of the largest industries in the world. Backed by top investors and trusted by leading construction companies, we’ve grown to $10M+ in ARR, raised 26M USD and are just getting started.
We’re now looking for a strategic and hands-on Head of Marketing to build and scale a high-performing marketing function from the ground up. This role is ideal for a builder who thrives at early-stage companies and knows how to drive growth in complex B2B environments.
The ideal candidate has management experience, a solid background in product marketing, and a proven ability to work in fast-growing startup environments—ideally from Series A through Series C.
You should feel comfortable building a marketing function from the ground up, working closely with leadership and cross-functional teams, and taking a hands-on approach where needed.

What you’ll do:

Foundation Building
Own marketing strategy & execution: Define and lead our marketing roadmap across brand, product marketing, demand gen, and content.
Hire and lead a small, high-performing team across content, demand, and brand
Stand up core marketing infrastructure: analytics, website, CRM, lead scoring, campaign ops.
Measure and optimize: Define KPIs, track marketing performance, and continuously test and iterate for improvement.

Product Marketing Leadership
Own end-to-end product marketing strategy — from positioning and messaging to competitive intel, pricing, and launch strategy.
Partner closely with product and customer success to shape the roadmap with customer and market insights.
Translate technical product features into customer-facing narratives and clear value propositions for different personas.
Develop and maintain core enablement assets: pitch decks, battlecards, product briefs, one-pagers, and case studies.
Build customer segmentation and ICP clarity to guide GTM focus across sales and marketing.
GTM and Demand Strategy
Drive pipeline growth: Build a repeatable demand generation engine to support aggressive sales targets and expansion into new customer segments.
Partner with sales: Align closely with sales leadership on ICP refinement, lead scoring, account-based programs, and enablement tools.
Lead go-to-market strategy for new product launches and major initiatives.
Define and execute marketing programs that drive awareness, engagement, and qualified pipeline.
Build account-based and vertical-specific campaigns aligned with sales.
Establish scalable lead generation programs in close coordination with sales.

What We’re Looking For
-7+ years of B2B marketing experience with a strong foundation in product marketing
-Proven ability to build positioning and messaging that resonates with technical and business audiences
-Experience leading GTM for new products and features in startup or scale-up environments
-Strong collaboration skills — you work fluidly across product, sales, and CS teams
-Deep customer empathy with an ability to distill insights from users, market trends, and sales feedback
-Exceptional communicator — both storyteller and strategist
-Bonus: Familiarity with construction tech, fintech, or industrial B2B verticals

Why This Role Matters
You’ll be the architect of our story, shaping how we’re understood by the market
You’ll bring clarity and focus to GTM efforts during a critical phase of growth
You’ll have ownership, trust, and budget to build the marketing function your way
You’ll work directly with founders, sales, and product leadership

Ready to build a category-defining brand in an overlooked but massive industry?
Let’s talk.

Salary Range : 180-200